Sweets or Magic?

Trade show and exhibitions are used by many businesses to generate leads, sales and market themselves. Sadly though these can be expensive, not just in terms of the initial costs in booking the stand, construction and manning costs but also simply that not enough passing delegates actually get on their stand and therefore missing sales opportunities.

Missed opportunities cannot be quantified, but wouldn’t it simply be better to draw more people into your stand, and keep them there?

Well having a magician on your stand could help maximise your trade show investment.

Draw in customers

There are two ways where a magician can do this. Firstly by interacting with passers by with close up magic and keeping them on the stand until the next sales agent becomes available. Secondly, by doing a short stand up show to build a crowd around the stand.

Emotion is a strong selling tool

Top quality magic creates an emotional memory which lasts. If therefore the magic can be linked to the clients goods or services, then the customer will have a strong emotional memory of the magic and the associated goods and services. Particularly if the customer can take away something which has formed part of this magical experience to reinforce the message.

Of course in the ideal world, the magician should also have sales skills themselves.

So what do think. A bowl of sweets or some magic to draw people onto your stand? You decide.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s