Following on from my last blog, the first bit of work was a website. Of course I could employ the services of professions but decided to suffer the pain myself! Done a few in my time but thought I’d share my thoughts for anyone foolish enough to do the same.
First thing for me was to list some key words which described my business.
Picked a domain name which is easy to remember and also included major key words.
Although not as important now, they still help with google rankings. Key words is one, description is another good one. Your description should also include key words and obviously describe your site! I’ve also got a revisit tag which tells the search engine robots to check my site on a regular basis.
Google loves websites that change! Active content such as adding a twitter/Facebook/blog live feed will be fab!!! Haven’t added this yet but have set up Twitter and Facebook accounts in preparation for official launch.
You can add a little code to your site which lets Google track page visits plus much more. Very useful. Like a hit counter on steroids!!!
Decide how many pages you need and what you want to call them. Do include a links page. Google loves links particularly ones coming into your site – more on this later.
I use Adobe Go Live which is a really old program but let’s me easily design web pages. There are lots of freebies out there so have a surf.
I use HTML as the basic “language” for my pages but this is limited in terms of making the pages looking pretty. Using Stylesheets (CSS cascading style sheets) is a fab way to make things look great. I have one stylesheet which links to each of my pages so one change to this sheet will effect how each page looks. Cool.
There are lots of free CSS templates available online so just surf around and pick one to suit.
If you want to add photos etc to your pages make sure they have been optimised for the web. I use Photoshop but most photo editing program’s will be fine for most basic needs. The main thing to optimise is the file size. Although most people have broadband it’s still good to make sure your images aren’t in Mega Bytes but Kilo Bytes. Check the resolution of the photo – no need for 300 dpi as the computer screen is much lower resolution so I use 72 dpi. Now check the dimensions of your image. I use jpg format for photos and gif for logos.
Link and image tags
Where you have page links and images on your site always include a descriptive tag to them. When someone moves the mouse over them, a short description will pop up. Make this description informative and if possible also include your key words again. Great for Google!
You need to add your site to search engines and get people to link to you. Google is the most important and it should happen automatically but I always submit it manually as well!
Reciprocal links are good but make sure they are relevant to you!
I’m no expert in web design but I hope some of this jibberish helps!!!!!